Project Details and My Role

One of my favourite projects to date is the “F U Goodbye” music video I created for Australian pop icon, Peach PRC. I originally created a 30-second lyric video for TikTok of the song, and the Director of Visual Content and Production from Republic Records, part of Universal Music Group, saw it and reached out to commission me to make the official lyric video. I was given full creative control, with some minor tweaks, and created a music video that perfectly fit within the Peachverse.

Huge thanks to Emily Simon for commissioning me and being an absolute gem throughout the whole process.

Since then I’ve gone on to create visuals for live performance, another lyric video, animated cover art, and photographed Peach PRC live at Spilt Milk Festival.

Multiple versions of the “F U Goodbye” music video were also created for use as live visuals, appearing at Peach PRC’s performances at Splendour In The Grass (Byron Bay, Australia) and British Summer Time (Hyde Park, London).