Project Details and My Role

This was a sustainability project I worked on with The Empire Post for XXXX Beer’s water conservation initiative.

My role was to develop the hand-drawn animation style and create the concept art, assets and animation that sit on top of the provided live-action footage.

The version shown here is the director’s cut, which includes most of the animation I created. For the public release, a lot of the animation was cut to appeal to an older audience.

Concept Designs and Exploration

These concept illustrations were created as style frames during post-production, and the style was developed further to create the final result. The faces from the initial designs were removed to suit an older audience.