Project Details and My Role

For the Dehache Festival 2025 Titles, I collaborated with PJ Richardson and Senior Motion Designer Yongmin Park to bring the festival’s visual identity to life through motion. The Dehache Festival is one of Mexico’s most celebrated design events, honoring Hispanic and Latin American creativity and culture.

Working from the brand kit provided by the festival, PJ developed the designs and overall visual direction, while Yongmin and I each animated half of the sequence in After Effects. My focus was on creating movement that felt bold, rhythmic, and full of energy to reflect the festival’s vibrant spirit. While matching the quality of Yongmins animation and collaborating with him to learn from his expertise.

This project was one of my first major challenges after joining the team full time, and it became an incredible learning experience. It pushed me creatively and technically, helping me level up my After Effects animation skills and deepen my understanding of how motion can bring brand systems to life in an expressive, story-driven way.